Logo Graphic Design in Saudi Arabia – How We Create Strong and Unforgettable Visual Identities

Before AI: The Paper and Pencil Era

Ten years ago, at Tasmeemah in Saudi Arabia, as a logo graphic design company in Saudi Arabia, creating a logo used to take weeks.

Ahmed, a young engineer we designed a logo for in 2016, recalls: brainstorming sessions were long, sketches were done manually on paper, then scanned and converted into digital versions with endless revisions.

Each sketch carried a piece of our personal creativity. We would spend hours testing colors with pencils, drawing the logo in different sizes by hand, and examining every detail meticulously. There was magic in this slow process—every line told a personal story.

Pros of Pre-AI Design:

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  Unique human touch in every design

  
  


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  Creativity born from personal experience and direct client interaction

  
  


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  Deep understanding of the client’s identity through hours of discussion

  
  

Cons:

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  Slow execution (weeks to finalize a single logo)

  
  


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  High cost due to repeated revisions

  
  


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  Difficulty exploring thousands of options quickly

  
  

The Game-Changer: AI Enters the Scene

In 2023, an urgent project came from a tech company in Riyadh that needed a final logo within 48 hours. For the first time, we used AI tools. Within hours, the system produced 150 initial concepts based on keywords describing the client.

But the results weren’t ready for use. They were visually appealing but soulless. The designs didn’t understand the Saudi cultural context, the color symbolism, or the philosophy behind the brand.

At Tasmeemah in Saudi Arabia, as a logo graphic design company in Saudi Arabia, we learned an important lesson:
AI is a powerful assistant, but the human mind is the maestro that gives a logo life and meaning.